Charge Your Hustle
Insight: People get tired, sweaty, and dehydrated when doing jobs that demand high physical activity. Lifting, walking, building, etc. are all examples of intense physical tasks that make many people feel worn out when doing their jobs.
Campaign Write Up: Gatorade has traditionally been marketed to athletes participating in physical activity. However, fitness isn't the only way people get dehydrated. Everyday jobs done by everyday people require the same strength, sweat, and hustle as any type of workout. These everyday people work tirelessly, and even though they may not be the next olympic gold medalist, their efforts deserve the same recognition.
Group project collaboration with classmates Sloane Hope, Nevaeh Pozas & Allison Harter
Graphic design ads done completely by me
Graphic design ads done completely by me
